Brand collateral.

After the strategy is set, and your brand’s identity is formed, it’s time to bring your brand to life. Once you’ve created an amazing brand, developing equally amazing brand collateral is a must.

Finding a brand identity is a highly conceptual exercise. There are names and brand stories and visual identities and logos and design elements.

A new brand can require everything from new marketing collateral and print materials to redesigned packaging, to a new sign above the office door. Visually, it’s a time of change, an opportunity to find new touchpoints with consumers and employees where your new brand can make an impact.

Nesco Digital handles branding end-to-end, from big idea to bold execution. We bring spectacular design skills to the task, but also a strategic eye for where branding can make a good experience great.

Identifying the Needs

When branding changes, so does the way you present yourself to the world. One of the most important and obvious places that’s seen is product packaging. But new branding could mean anything from new business cards or updated signage to new employee uniforms.
Marketing collateral will likely need to change too, from updated brochure design to new print collateral, and new email templates (not to mention potentially a new website).

There’ll be internal needs too: your employees will need to understand and embrace the change, which may mean handouts explaining the new brand, what it stands for, and how your team can uphold it.

Beyond replacing materials you already have, the brand collateral process is also an opportunity to identify new brand touchpoints, and check that your business processes align with your brand values.

The brand collateral development process is a great opportunity to look at the way you’re working and identify opportunities to align your operations with your brand—reinforcing the ideas, perceptions, and stories you’ve worked so hard to develop.