“What are we doing on social media?”
Social media today is at the heart of the digital age. Harnessed effectively, social media is an unrivaled tool for building engagement and rapport at scale.
Success on social is limited by continuous shrinking organic reach, unrelenting competition for audience attention, and the speed of change as platforms tweak algorithms. A more subtle challenge for brands is the pressure to chase growth for metrics’ sake, sweating over shares and likes that may or may not have business impact.
We live in a social world, and brands that thrive on social platforms can connect with customers in ways that marketers could only dream of in the past.
Nesco helps brands succeed on social media by being agile, clear about objectives and adopting a relentless audience-centricity. The goal of all our social media services is simple: to help audiences tell their own stories better.
As social media platforms reduce organic reach, social marketing becomes more and more pay-to-play. We still love organic social and we think organic is where well paid campaigns start.
If a brand’s organic pages seem disused, dead, or disconnected from social advertising, even a brilliant paid campaign can do more harm than good. Also, organic social has other roles beyond getting into people’s feeds. Social profiles typically appear high in search results, so they’re often part of consumer due diligence when evaluating a brand.
We know businesses can be unpredictable, so we’re happy to grow along with you or reduce the volume of our services if necessary.
We don’t charge retainers. You only pay us for our services. We prefer you to invest the rest of your money in advertising and grow your business – your growth is our growth!