Naming & Taglines.
If you’ve ever chosen (or argued about) a baby name, you’ll know it’s one of the most subjective, personal, and significant decisions you’ll make for him/her. A brand naming exercise may not be the same as naming a baby, but it’s still your baby.
It’s easy to reject names that feel wrong. The real challenge on any naming or tagline project is committing to a name or phrase with confidence, and bringing key stakeholders along with you (come to think of it, this is also true of naming babies).
Our job is to help you find the name that feels right and help stakeholders feel right about it. Combining verbal agility and strategic acuity, we take a rigorous approach to staking out naming and tagline. That helps us stimulate well-directed creativity, and helps you build a case for your new branding.
Names really matter
Let’s be honest: we’ve all judged a brand (or a person) by their name. Friendly or forbidding, long or short, names generate associations and hint at the personality behind a brand. And a brand name is a key contributor to that all-important first impression.
Naming is not just a necessity: it’s an opportunity. Names can be powerfully expressive, and what you name, you own – be it a process, a service offering, or an initiative.
We know businesses can be unpredictable, so we’re happy to grow along with you or reduce the volume of our services if necessary.
We don’t charge retainers. You only pay us for our services. We prefer you to invest the rest of your money in advertising and grow your business – your growth is our growth!