A good start is essential in any project so the first step for us is to take a close look at your business and at the competition. After a thorough analysis, we shape the objectives and tailor the marketing strategy for Google Ads. These will be traced based on the business perspectives and specific needs of your project.
The next step is creating your Google Ads account (if you don’t already have one), setting up the Google Analytics account and connecting the two platforms. These will be followed by the planning and structuring of the campaigns per se.
At this stage, we will also create a list of keywords relevant to your business niche, with a high ranking and a low price. We will present this to you along with the negative words list.
For the Display campaigns, we create and identify audiences, the most relevant websites for the display and also the topics that relate to your business profile. We also map the websites that are irrelevant for your brand in order to exclude them in the future.