We show ads to your customers exactly when they search on Google for the products or services you offer. You only pay per click when they access the site or contact you
Our clients achieve an average 38% lower CPA
What you get out of the Google Ads campaigns:
Fresh Leads
A lead is a potential client of yours we attract through Google Ads and we send directly to the dedicated landing pages of your website. Over time, we collect essential information about audiences interested in your products and services.
Awareness
If you want your brand to be known by your target audience, you need brand awareness. And if you are a start-up or a niche business, notoriety is vital because it helps establish and advertise your brand image, in the eyes of your potential customers.
Sales
Generating online sales is an essential process for online businesses. We expose your offer to customers with a clear need to buy in order to help you sell more then you ever expected. Campaigns can be developed through Google Search, Google Shopping, Google Display, or YouTube Ads.
Our workflow
for Google Ads
Analysis.
A good start is essential in any project so the first step for us is to take a close look at your business and at the competition. After a thorough analysis, we shape the objectives and tailor the marketing strategy for Google Ads. These will be traced based on the business perspectives and specific needs of your project.
01
Planning.
A good start is essential in any project so the first step for us is to take a close look at your business and at the competition. After a thorough analysis, we shape the objectives and tailor the marketing strategy for Google Ads. These will be traced based on the business perspectives and specific needs of your project.
The next step is creating your Google Ads account (if you don’t already have one), setting up the Google Analytics account and connecting the two platforms. These will be followed by the planning and structuring of the campaigns per se.
At this stage, we will also create a list of keywords relevant to your business niche, with a high ranking and a low price. We will present this to you along with the negative words list.
For the Display campaigns, we create and identify audiences, the most relevant websites for the display and also the topics that relate to your business profile. We also map the websites that are irrelevant for your brand in order to exclude them in the future.
02
Implementation.
We confirm the keyword list and audiences with you. After we have your approval, we create the campaigns taking into account the geo-location, the devices on which it will be displayed, optimal time frame, budget, auction strategy and a few other Google Ads settings.
Each campaign will contain ads organized into various groups of key words, with specific texts and extensions, which complete the product or the services about to be promoted.
03
Optimisation.
We start the Search and Display campaigns and, depending on the budget and our strategy, we adjust the ads on a daily or weekly basis in order to maximise their performance. Our significant advantage is that we are certified by Google Partners allowing us to receive support and fast solutions from Google consultants, so we can reach the best results.
Transparency is vital in every partnership so you will receive a monthly update that attests to the results of the Google Ads campaign. This is how you will be able to understand and interpret the leads, the registered conversion dates, the number of device sessions and other KPIs we can track for you.
04
Testing.
We believe that adaptability is essential in digital and that’s why we will constantly be testing and improving your ads. Through A/B testing, we determine how we can improve your click rate, optimise your display positioning or lower the cost per click for you. We test new keywords, different messages, various audiences (for display campaigns) or auction strategies.
05
Where will your ads appear?
when we run Google Ads campaigns
Google Search
Campaigns
The Google search network is the first place where you should always be visible because it’s where your customers expect to find you, whenever they need the products or services you offer.
So we create visibility on Google through relevant ads by addressing certain needs. And if you want to extend your traffic, through the Google Ads campaign we can customise and place your ads in the entire Google platform suite: Google Play, Google Shopping, Google Maps or other Google Search partners.
We will manage the creation, implementation, management, optimisation and testing of the Google Ads campaigns while you enjoy the boost in the performance of your business.
Google Display
Campaigns
Created to increase brand awareness, Display Ads are primarily based on visual impact, which makes them effective in familiarizing new potential customers.
Through Display Ads campaigns we take care of your brand awareness and products by inserting static or dynamic visuals in Google Display Network, gaining visibility and recognition.
YouTube
Campaigns
Video is increasingly becoming a more popular content format, so your YouTube presence is mandatory. Promoting brands on YouTube is an excellent opportunity to gain visibility; it enables you to contextualise ads depending on the theme of the videos you are interrupting and, at the same time, is a must-have channel in the Marketing strategy.
Video or image-based ads can create a powerful impact in favour of your brand and will be displayed whenever your targeted users are online on the platform, watching videos.
Google Shopping
Campaigns
Exclusively made to promote online stores, Shopping Ads ads are effective due to the visual elements that contribute to the purchasing decision.
With the help of Shopping Ads campaigns, the promoted products will be visible above all text ads and organic search results, thus gaining visibility. In addition, the display of certain attributes such as the name, the price and image of the product completes the advantages of these types of ads, giving the user an overall picture for what they are looking for.
