Challenges.

Increasing new customer sales through programmatic ads to new potential customers who had not visited the website before. After we had a deep analysis of the current customer pool, we aggregate anonymized data about users’ behavior and interests collected data to generate comprehensive, relevant new potential buyers. These users were identified by their behavior and demographic profiles.

Results.

The result was a programmatic ads campaign, target audience with an extremely high degree of precision. This also drove an 8% increase in new customer sales.