3× Booking Growth – Accor Hotels (Ibis, Pullman, Sofitel)

Customers compared offers on approximately 15 different websites before completing a booking, generating high acquisition costs and high booking abandonment rates.

Omnichannel digital strategy with PPC campaigns, email marketing with automations and email retargeting flows to recover abandoned bookings, simultaneously targeting Ibis, Pullman and Sofitel brands in 5 European markets.