Nesco Digital
Growth Sprint
Paid Ads
Webdesign
Digital Marketing
Company
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Paid Ads

Reach the new generation of shoppers with TikTok Ads

TikTok has 5 million users in Romania and is the fastest-growing platform. Cost per view is 3-5x lower than Meta, and the audience is highly receptive to new brands.

Înainte & După

Real results Before and after Nesco Digital

Before
Views/month45,000
Orders12
CPO (cost/order)82€
ROAS0.9x
Content typerepurposed video
Followers gained120
After Nesco
Views/month0
Orders0
CPO (cost/order)0€
ROAS2.5x
Content typeUGC native TikTok
Followers gained0

Streetwear fashion brand, Romania 60 days

Comparație

Gestionat prost vs. profesionist

❌ Gestionat prost

  • Videos reposted from Instagram or YouTube
  • Boosting organic posts without a strategy
  • One single format (In-Feed) without testing
  • No TikTok Pixel installed
  • Broad audiences without interest segmentation
  • Reporting: views and followers

✓ Profesionist cu Nesco

  • UGC and native content created specifically for TikTok
  • Spark Ads on organic content with proven performance
  • Mix of In-Feed + TopView + Brand Takeover
  • TikTok Pixel + Events API for exact attribution
  • Targeting by purchase behavior and interests
  • Reporting: ROAS, CPO, orders, and revenue
Formate

Formatele pe care le folosim

📱

In-Feed Ads

  • Apare nativ în For You Page
  • 15–60 secunde, sunet activ
  • CTA direct la checkout
  • Ideal pentru: conversii directe

Spark Ads

  • Amplifici TikTok-uri organice existente
  • Păstrează engagementul original
  • Cel mai bun cost-per-result
  • Ideal pentru: ROI rapid
👁️

TopView

  • Primul lucru văzut la deschidere
  • 5–60 secunde, imposibil de ignorat
  • Premium reach garantat
  • Ideal pentru: lansări brand
🛒

Shopping Ads

  • Catalog produse integrat
  • De la video la checkout direct
  • Dynamic Product Ads
  • Ideal pentru: e-commerce
Roadmap

Primele 90 de zile cu Nesco Digital

Days 1–14

🎬 Creative & Setup

  • Account audit and TikTok content strategy
  • Setup TikTok Business Center and Pixel
  • Creative brief and production of first videos
  • Launch In-Feed and Spark Ads campaigns

Days 15–45

📊 Test & Optimization

  • A/B testing 5-8 creatives/week
  • Targeting and budget optimization
  • Identify winning format (In-Feed vs Spark)
  • Retargeting on site visitors and add-to-carts

Days 46–90

🚀 Viral Scaling

  • Scale budgets on videos with the best ROAS
  • Launch TopView for brand awareness
  • Lookalike audiences on buyers
  • Consolidated weekly content strategy
Calculator

Estimează costul per comandă pe TikTok

1.000
300€20.000€

Estimare lunară

3.2M
Vizualizări estimate
91
Comenzi estimate
11
Cost per comandă est.

La 1.000€/lună poți genera ~3.2M vizualizări și ~91 comenzi la ~11/comandă.

Vrei o estimare reală? Vorbește cu un specialist →

Provocări

Common Problems

Young audiences don't find you on Facebook

Gen Z (18-26) and younger Millennials spend more time on TikTok than any other platform. If you're not on TikTok, you don't exist for them.

Your Meta costs keep getting more expensive

CPMs on Facebook and Instagram rise constantly. TikTok offers reach at significantly lower costs with higher engagement.

Your products have untapped viral potential

TikTok is the platform where a good video can reach millions without a huge budget. The algorithm rewards good content, not accounts with many followers.

Your competitors have already discovered TikTok

Brands that entered TikTok in 2023-2024 have a market advantage. Every month of delay increases the cost of entry.

Cum ajutăm

Solutions Offered by Nesco Digital

In-Feed Ads, Native like a regular TikTok

Ads appear in users' feeds and look like organic content. The most effective format for direct conversions.

Spark Ads, Amplify what already works

If an organic TikTok has performed well, we amplify it with paid budget. The fastest ROI on the platform.

TopView, First thing seen when opening

Your ad appears as soon as the user opens TikTok. Impossible to ignore, ideal for brand launches.

Native creative production

Not any content works on TikTok. We create or guide the creation of authentic, platform-native content that doesn't look like an ad.

Precise audience targeting

We target by interests, viewing behavior, device, and demographics. We reach your audience even if they don't follow you.

Full tracking and attribution

TikTok Pixel on your site tracks visits, add-to-carts, and conversions. You know exactly what TikTok generates.

Rezultate

Results

+300%
Brand awareness lift
DTC Brand
2.5x ROAS
Return on Ad Spend
E-commerce Fashion
+400%
New followers in 60 days
Lifestyle Brand
-45%
Cost per click vs. Meta
E-commerce
+180%
Website traffic growth
Beauty Brand
3x leads
Qualified leads
Online Education
Abordare 360°

360° Strategies for Maximum Growth

We combine all marketing channels to give you sustainable and scalable growth.

Instagram AdsFacebook AdsGoogle AdsEmail MarketingCRO

TOOLS WE USE

TikTok Ads ManagerTikTok PixelTikTok Business CenterGoogle Analytics 4Looker Studio

We entered TikTok in September and by December we had 4,000 new orders. Cost per order of 8 EUR, the best across all channels. Nesco knew exactly what type of content works.

Radu T., Founder, streetwear fashion brand
FAQ

Frequently Asked Questions

Isn't TikTok just for teenagers and dancing?+

It was. Now 40% of TikTok users are over 30, and content covers every niche: business, real estate, automotive, food, beauty, education. If your product can be shown in a 30-60 second video, TikTok works.

How much do TikTok ads cost compared to Facebook?+

CPM (cost per 1,000 views) on TikTok is 2-3x lower than Facebook in Romania. Engagement is higher, meaning lower cost per click. It's the most cost-efficient platform from a cost-per-reach perspective in 2024-2025.

Do I need a TikTok account with many followers?+

No. TikTok Ads can run from a business account with 0 followers. Reach is determined by budget and targeting, not account popularity.

What type of video do I need to prepare?+

Vertical videos (9:16), 15-60 seconds, filmed casually (not ultra-professional production). TikTok rewards authenticity. We provide detailed briefs and can coordinate or create the content ourselves.

Does TikTok Ads work for B2B?+

For direct B2B sales, it's less effective. But for brand awareness and thought leadership, it works surprisingly well. Lawyers, consultants, agencies that post educational content on TikTok win new clients who wouldn't have found them otherwise.

How do I measure that TikTok Ads is working?+

Through TikTok Pixel which tracks site visits, add-to-carts, and conversions. Plus metrics for reach, complete views, and clicks. We report separately for TikTok vs. other channels to see the real contribution.

Free TikTok Ads Audit Included

We analyze your current situation at no cost and with no commitment.

Ready to grow?

Schedule a free discovery call. We'll analyze your situation and present a concrete action plan.

Response in 24hFree analysisNo financial commitment