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Reach decision-makers directly with LinkedIn Ads

LinkedIn is the only platform where you can target by job title, industry, company size, and seniority. If your sale involves multiple decision-makers and a long cycle, LinkedIn transforms how you generate B2B leads.

Înainte & După

Real results Before and after Nesco Digital

Before
B2B leads/month3
Lead sourcecold email
Lead qualityaverage
Sales cycle9 months
Monthly pipeline30,000€
CPL400€
After Nesco
B2B leads/month0
Lead sourceLinkedIn Ads
Lead qualityconfirmed C-suite
Sales cycle6 months (-30%)
Monthly pipeline0
CPL0€

SaaS Enterprise B2B, Romania 90 days

Comparație

Gestionat prost vs. profesionist

❌ Gestionat prost

  • Boosting LinkedIn posts without B2B targeting
  • Broad audiences (all industries)
  • No Lead Gen Forms
  • Cold email as only outbound strategy
  • No retargeting on site visitors
  • Reporting: impressions and clicks

✓ Profesionist cu Nesco

  • Exact targeting: job title + seniority + company size
  • Account-Based Marketing on target companies
  • Pre-filled Lead Gen Forms (1-click lead)
  • Message Ads directly in inbox with 50-60% open rate
  • Retargeting on visitors + lookalike on clients
  • Reporting: CPL, pipeline generated, real ROI
Account-Based Marketing

Cum targetăm exact companiile aliniate cu oferta ta

🎯 Identificare

  • Upload listă companii țintă (până la 300.000)
  • LinkedIn le potrivește cu profilurile angajaților
  • Targetăm toți decidenții din companiile selectate
  • Coverage: CEO, CFO, CTO, Head of, Director, VP

📢 Engagement

  • Sponsored Content în feed-ul lor profesional
  • Message Ads direct în inbox (50–60% open rate)
  • Thought leadership articles care construiesc autoritate
  • Video ads care explică problema pe care o rezolvi

🤝 Conversie

  • Lead Gen Forms pre-completate
  • Retargeting pe cei care au interacționat
  • Integrare directă cu CRM
  • Notificare sales când un lead calificat acționează
Roadmap

Primele 90 de zile cu Nesco Digital

Days 1–14

🎯 ABM Setup

  • Setup LinkedIn Campaign Manager
  • Define ICP and target company list
  • Configure Insight Tag on site
  • First Sponsored Content campaigns

Days 15–45

📨 Engagement & Lead Gen

  • Launch Message Ads and Lead Gen Forms
  • A/B testing creatives and messages
  • Optimize CPL and lead quality
  • Retargeting on visitors and engagements

Days 46–90

📈 Scale & Nurture

  • Scale campaigns with the best CPL
  • Integrate leads into CRM
  • Nurturing campaigns for long sales cycles
  • Consolidated full-funnel B2B strategy
Calculator B2B

Calculează potențialul tău de lead-uri B2B

2.000
800€15.000€
10.000
1.000€100.000€

Estimare lunară

10.0k
Decidenți atinși
150
Lead-uri estimate
300k€
Pipeline estimat
15000%
ROI estimat

La 2.000€/lună poți genera ~150 lead-uri și un pipeline de ~300k€.

Vrei o analiză reală pentru business-ul tău? Vorbește cu un specialist →

Provocări

Common Problems

Leads from other platforms lack B2B quality

A Facebook user isn't necessarily the decision-maker for an enterprise contract. LinkedIn knows exactly who is CEO, CFO, or IT Director.

You can't reach C-suite through cold email

Directors block unsolicited calls. On LinkedIn, your message appears in their professional feed, in the right context.

Your sales cycle is long and needs nurturing

Complex B2B sales take 3-12 months. LinkedIn allows relationship building through content and direct messaging throughout the entire cycle.

Your competitors are already investing in LinkedIn

If your business is B2B and you're not on LinkedIn Ads, you're losing visibility in front of the decision-makers you're targeting.

Cum ajutăm

Solutions Offered by Nesco Digital

Precise B2B targeting

Job title (CEO, CFO, Head of Marketing), seniority, industry, company size. A level of precision impossible to achieve on other platforms.

Sponsored Content, Thought leadership in the feed

Articles, videos, and carousels that build your brand's authority in front of your targeted B2B audience.

Message Ads, Directly in the inbox

Personalized messages directly in decision-makers' LinkedIn inbox. Open rates of 50-60% vs. 20% for cold email.

Lead Gen Forms, Frictionless capture

Native forms pre-filled with LinkedIn profile data. Turn interest into qualified leads with a single click.

Account-Based Marketing (ABM)

Target your dream companies by name. LinkedIn shows your ads to employees of those specific companies.

Retargeting and lookalike audiences

Re-engage site visitors and create lookalike audiences based on your existing clients.

Rezultate

Results

+150%
Qualified B2B leads
SaaS Platform
-40%
CPL vs. other channels
Enterprise Software
5x pipeline
Opportunities generated
B2B Services
60%
Message Ads open rate
Consulting
-35%
Cost per qualified opportunity
IT Services
3x MQL
Marketing Qualified Leads
SaaS B2B
Abordare 360°

360° Strategies for Maximum Growth

We combine all marketing channels to give you sustainable and scalable growth.

Google AdsEmail MarketingCRM SolutionsDigital StrategySEO

TOOLS WE USE

LinkedIn Campaign ManagerLinkedIn Insight TagSales NavigatorGoogle Analytics 4Looker Studio

We were generating 3-4 B2B leads per month from all sources. After 90 days of LinkedIn Ads with Nesco, we generate 18-22 qualified leads monthly, with a 30% shorter sales cycle.

Cristian V., Sales Director, enterprise software company
FAQ

Frequently Asked Questions

Why is LinkedIn more expensive than Facebook or Google?+

LinkedIn's CPM is higher, but lead quality is incomparable. A qualified B2B lead from LinkedIn is worth 5-10x more than one from Facebook. When calculating cost per qualified opportunity, LinkedIn is often cheaper.

How much budget do I need for LinkedIn Ads?+

We recommend a minimum of 800-1,000 EUR/month in ad spend. LinkedIn requires higher minimum bids than other platforms. Below this, reach is too limited to generate relevant data.

Does it work for small companies?+

Depends on what you sell. If your product or service costs minimum 5,000 EUR per client, LinkedIn is justified even for SMEs. If you sell low-to-medium volume products, other platforms are more cost-effective.

How do I know I'm reaching real decision-makers, not junior employees?+

LinkedIn has identity verification through personal accounts. We can set seniority exclusions (excluding entry-level and associate) and explicitly target Director, VP, C-level, Owner, Partner. The campaign demographic report confirms who saw the ads.

How long until I generate leads?+

First leads typically appear within 2-4 weeks. But LinkedIn works on a nurturing principle: decision-makers need to see your brand multiple times before acting. Full results appear in 60-90 days.

Can I use LinkedIn Ads without posting content on my company page?+

Yes, Sponsored Content ads work independently of the page's organic activity. But an active page increases credibility and reduces CPM because users can verify the company.

Free LinkedIn Ads Audit Included

We analyze your current situation at no cost and with no commitment.

Ready to grow?

Schedule a free discovery call. We'll analyze your situation and present a concrete action plan.

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