Nesco Digital
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Paid Ads
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Paid Ads

Reach your future customers before they search for you

Facebook has nearly 3 billion active users worldwide. With Meta's advanced targeting, your ads reach exactly the people who look like your existing customers, even if they don't yet know they need you.

Înainte & După

Real results Before and after Nesco Digital

Before
ROAS1.4x
CPL120 lei
Reach/month12,000
CTR0.4%
Strategypost boost
Reportinglikes & reach
After Nesco
ROAS0x
CPL0 lei
Reach/month0
CTR3.8%
Strategyfull-funnel
ReportingROAS & revenue

E-commerce fashion, Romania 60 days

Comparație

Gestionat prost vs. profesionist

❌ Gestionat prost

  • Boosting posts without a strategy
  • Broad audiences without segmentation
  • One single creative for 6+ months
  • Zero remarketing or retargeting
  • Reporting: likes and reach
  • No Pixel properly installed

✓ Profesionist cu Nesco

  • TOF/MOF/BOF funnel with strategically allocated budgets
  • Lookalike audiences + interests + behaviors
  • Creative refresh every 2-3 weeks
  • Remarketing on all site visitors + cart abandonments
  • Reporting: ROAS, CPL, revenue
  • Meta Pixel + Conversions API + GA4
Funnel Meta Ads

Cum construim un funnel Meta Ads profitabil

TOF

40% buget

🎯 Top of Funnel Awareness

  • Audiență: Interese + Lookalike 3–5%
  • Format: Video 15–30s, Reels
  • Obiectiv: Reach, ThruPlay
  • KPI: Cost per ThruPlay, Reach unic

MOF

30% buget

💡 Middle of Funnel Consideration

  • Audiență: Video viewers 25%+, engagements 30 zile
  • Format: Carousel, Collection, Lead Ads
  • Obiectiv: Traffic, Lead Generation
  • KPI: CPL, CTR, Time on site

BOF

30% buget

💰 Bottom of Funnel Conversion

  • Audiență: Vizitatori site 14 zile, abandonuri coș
  • Format: Single image, Dynamic Product Ads
  • Obiectiv: Conversions, Catalog Sales
  • KPI: ROAS, CPA, Revenue
Roadmap

Primele 90 de zile cu Nesco Digital

Days 1–14

📋 Audit & Setup

  • Meta account and Pixel audit
  • Complete Business Manager setup
  • Define audiences and content strategy
  • Create first TOF campaigns
  • Install Conversions API

Days 15–45

🎨 Creative & Optimization

  • Test 5-10 creatives/week
  • Data-driven optimization (CTR, CPL, ROAS)
  • Launch MOF and retargeting campaigns
  • A/B testing audiences and objectives

Days 46–90

🚀 Scaling

  • Scale budgets on winning campaigns
  • Launch BOF and loyalty campaigns
  • Lookalike audiences on converters
  • Strategy for month 4+
Calculator

Estimează reach-ul și conversiile cu Meta Ads

1.000
300€20.000€

Estimare lunară

1500k
Reach estimat
38k
Conversii estimate
0 lei
CPL / CPA estimat

La un buget de 1.000 poți ajunge la ~1500k persoane și genera ~38k conversii.

Vrei o estimare reală pentru business-ul tău? Vorbește cu un specialist →

Provocări

Common Problems

Organic reach dropped to 3-5%

You post constantly on Facebook but only a fraction of your followers see your posts. Facebook prioritizes friends' content over brand content.

You don't know where your customers are online

Without targeting data, you're throwing messages randomly hoping to hit the right audience.

Competitors are reaching your audience

If you're not running Facebook Ads, your competitors are. The audiences you could win are being served to others.

Your messages don't reach at the right time

Someone interested in a weekend getaway needs to see your ad on Friday. Organically, you can't control that.

Cum ajutăm

Solutions Offered by Nesco Digital

Interest and behavior targeting

We reach people interested in exactly what you sell: hobbies, purchase behaviors, income, location, and much more.

Lookalike Audiences, customers like yours

We upload your existing customer list and Facebook automatically finds millions of similar people in your country or Europe.

Creative that stops the scroll

15-30 second videos and authentic images that capture attention in the first 3 seconds, the only way to beat the algorithm.

Full funnel, from awareness to sale

We expose your brand to new people, reconnect with those who showed interest, and convert those who visited your site.

Retargeting, bring back those who were interested

97% of visitors don't buy on the first visit. Retargeting reminds them of you with relevant messages.

Reporting and continuous optimization

We track cost per lead or sale, not clicks or likes that don't mean anything for your business.

Rezultate

Results

30% lower
Cost per lead vs. average
B2B
+45%
ROAS in 60 days
E-commerce Fashion
3x leads
Qualified lead volume
Real Estate
-40%
Cost per Acquisition
Retail
+120%
Retargeting conversions
Cosmetics
2.5x ROAS
Return on Ad Spend
Sports
Abordare 360°

360° Strategies for Maximum Growth

We combine all marketing channels to give you sustainable and scalable growth.

Google AdsInstagram AdsTikTok AdsCROEmail Marketing

TOOLS WE USE

Meta Ads ManagerMeta PixelMeta Business SuiteGoogle Analytics 4Klaviyo

6.2x ROAS on our Black Friday campaigns. Nesco created a complete funnel strategy that worked far better than what we were doing in-house.

Bogdan R., Founder, natural cosmetics brand
FAQ

Frequently Asked Questions

Does anyone still use Facebook?+

With nearly 3 billion monthly active users worldwide, Facebook remains the largest social network globally. Plus Meta includes Instagram in the same campaigns, giving you reach on both platforms.

I already post on Facebook, what does paid do differently?+

Organic posts reach 3-5% of your followers. Paid ads reach exactly the audience you define, potentially hundreds of thousands or millions of people, not just those who already follow you.

How much budget do I need for Facebook Ads?+

We recommend a minimum of €300-500/month in ad spend. Below that, data is insufficient for optimization. Results improve significantly after 60 days when the algorithm has learned your audience.

Does Facebook Ads work for B2B?+

Yes, but with a different strategy. We target by job title, industry, and company size. For enterprise B2B, LinkedIn can be more effective, we help you decide what works for your business.

What content do I need to prepare?+

We handle strategy and copy. We need a few images of your products/services and optionally a short video (even filmed on your phone). Authentic works better than perfect on Facebook.

How do I know my ads are really performing?+

Through weekly reports with all metrics: reach, frequency, cost per click, cost per lead, cost per sale and ROAS. We hide nothing, even if results aren't at maximum level, you're the first to know.

Free Facebook Ads Audit Included

We analyze your current situation at no cost and with no commitment.

Ready to grow?

Schedule a free discovery call. We'll analyze your situation and present a concrete action plan.

Response in 24hFree analysisNo financial commitment