I already have SEO, do I need Google Ads?

SEO and Google Ads complement each other, they don't replace each other. SEO builds long-term presence (6-12 months), while Google Ads brings customers immediately. Our clients who use both get the best results, Google Ads covers the period while SEO is being built.

How does it work? Do I pay per click?

Yes, Google Ads works on a PPC (pay-per-click) system. You only pay when someone clicks on your ad, not when they see it. You bid on relevant keywords and Google shows your ad to users who search for them.

How much budget do I need to be effective?

We recommend a minimum of €500/month in ad spend to get enough data for optimization. Below this amount, Google's algorithm doesn't have enough users to learn and optimize. Our management fee is separate from the ad budget.

How quickly will I see results?

First clicks and visits appear within 24-48 hours of launch. Conversions (sales, leads) typically appear in the first week if your website is well prepared. Full optimization takes 2-4 weeks.

Can I compete with large companies with big budgets?

Yes, with smart strategy. You don't compete on general (expensive) keywords, but on niche keywords specific to your business where competitors don't bid. A small, well-directed budget often beats a large, poorly managed one.

What happens if I stop the campaigns?

Traffic stops immediately. Unlike SEO which persists, Google Ads works while the budget is active. That's why we recommend a combined strategy: Google Ads for immediate results + SEO for long-term sustainability.

Be there when your customer searches for you on Google

73% of people search online before any purchase. With Google Ads, your business appears exactly when someone searches for what you offer. You stop waiting to be found, you're there at the key moment.

📊 Google Ads Campaign

September 2025

ROAS0x↑ 189%

Conversions0↑ 134%

CPA0€↓ 42%

Budget used94%

ACTIVE Search + Shopping + Display

5.2x ROAS E-commerce

Retail, Romania

Google Partner

Meta Business Partner

15years experience

36M€+budgets managed

500+campaigns delivered

Înainte & După

Real Results Before and After Nesco Digital

Before

ROAS1.8x

Conversions/month312

CPA98€

Quality Score4/10

Strategykeywords only

Reportingclicks & impressions

After Nesco

ROAS0x

Conversions/month0

CPA0€

Quality Score8.5/10

Strategyfull-funnel PPC

ReportingROAS & revenue

E-commerce retail, Romania 90 days

Comparație

Gestionat prost vs. profesionist

❌ Gestionat prost

✕Broad keywords without negative lists
✕Single ad group for all products
✕No conversion tracking setup
✕Manual bids with no data
✕Zero Shopping campaigns
✕Reporting: clicks and CPC

✓ Profesionist cu Nesco

✓Structured campaigns by intent (Search + Shopping + PMAX)
✓Tight ad groups with 3-5 keywords each
✓Full conversion tracking: purchases, leads, calls
✓Smart bidding with Target ROAS / CPA
✓Shopping & Performance Max for e-commerce
✓Reporting: ROAS, revenue, and true business impact

Roadmap

Primele 90 de zile cu Nesco Digital

Days 1–14

🔍 Audit & Setup

▸Full Google Ads account audit
▸Keyword research & competitor analysis
▸Conversion tracking & Google Analytics 4 setup
▸Campaign structure design
▸First campaigns live (Search + Shopping)

Days 15–45

⚡ Optimisation

▸Negative keyword expansion
▸Bid strategy testing (tROAS / tCPA)
▸Ad copy A/B testing
▸Shopping feed optimisation
▸Quality Score improvements

Days 46–90

🚀 Scale

▸Budget scaling on winning campaigns
▸Launch Performance Max campaigns
▸Remarketing & audience layering
▸Month 4+ growth strategy

Calculator

Estimate your Google Ads potential

Monthly ad budget2.000€

500€50.000€

Industry

Current ROASNot running

Not running10x

Estimate after 90 days

5.0x

Estimated ROAS

€10k

Estimated revenue/month

~2.560€

Savings vs. in-house hire

At a budget of €2,000 and estimated ROAS of 5.0x, you can generate ~€€10k monthly revenue.

Want a real estimate for your business? Talk to a specialist →

Provocări

Common Problems

Customers search but find your competitors

You appear on page 3-4 of Google, where nobody goes. Potential clients find your competitors instead of you.

SEO takes 6-12 months

You can't afford to wait a year for traffic. Your business needs customers now, not in the future.

Social media doesn't reach active searchers

Someone searching 'car repair London' on Google is ready to buy. On Facebook, they just happened to see you.

You don't know how many customers you lose daily

Without clear data, you're driving blind. With Google Ads you know exactly what budget generated how many customers.

Cum ajutăm

Solutions Offered by Nesco Digital

Search Ads, Appear first when it matters

Your ads appear in top positions when someone searches for exactly your service or product. You only pay when they click.

Shopping Ads, Your product with price and image

Perfect for online stores: your products appear visually in Google results, with price, reviews and a direct link.

Display, Be seen across the internet

Visual ads on millions of Google partner websites. Ideal for brand awareness and remarketing.

YouTube Ads, Video before relevant content

Your video ads appear before relevant content on YouTube, the world's largest video platform.

Remarketing, Bring back customers who forgot you

97% of visitors don't buy on the first visit. Remarketing reminds them of you with relevant messages until they convert.

100% transparent reporting

You know exactly how many euros generated how many conversions. No hidden costs or vague results.

Rezultate

Results

38% lower

Cost per acquisition (CPA)

E-commerce

+30%

Conversion increase in 3 months

Retail

+200%

Sales increase in 6 months

E-commerce

25% reduced

Cost per acquisition

B2B

+150%

Qualified leads

Education

5x ROAS

Return on Ad Spend

Fashion

Abordare 360°

360° Strategies for Maximum Growth

We combine all marketing channels to give you sustainable and scalable growth.

Facebook AdsInstagram AdsTikTok AdsSEOEmail MarketingCRO

TOOLS WE USE

Google AdsGoogle Analytics 4Google Tag ManagerGoogle Merchant CenterLooker Studio

“

In 3 months, cost per lead dropped 40% and lead volume doubled. Nesco completely restructured our account and changed our targeting approach.

Michael D., CEO, B2B Software Company, London

FAQ

Frequently Asked Questions

I already have SEO, do I need Google Ads?+: SEO and Google Ads complement each other, they don't replace each other. SEO builds long-term presence (6-12 months), while Google Ads brings customers immediately. Our clients who use both get the best results, Google Ads covers the period while SEO is being built.
How does it work? Do I pay per click?+: Yes, Google Ads works on a PPC (pay-per-click) system. You only pay when someone clicks on your ad, not when they see it. You bid on relevant keywords and Google shows your ad to users who search for them.
How much budget do I need to be effective?+: We recommend a minimum of €500/month in ad spend to get enough data for optimization. Below this amount, Google's algorithm doesn't have enough users to learn and optimize. Our management fee is separate from the ad budget.
How quickly will I see results?+: First clicks and visits appear within 24-48 hours of launch. Conversions (sales, leads) typically appear in the first week if your website is well prepared. Full optimization takes 2-4 weeks.
Can I compete with large companies with big budgets?+: Yes, with smart strategy. You don't compete on general (expensive) keywords, but on niche keywords specific to your business where competitors don't bid. A small, well-directed budget often beats a large, poorly managed one.
What happens if I stop the campaigns?+: Traffic stops immediately. Unlike SEO which persists, Google Ads works while the budget is active. That's why we recommend a combined strategy: Google Ads for immediate results + SEO for long-term sustainability.

Free Google Ads Audit Included

We analyze your current situation at no cost and with no commitment.

Ready to grow?

Schedule a free discovery call. We'll analyze your situation and present a concrete action plan.

Response in 24hFree analysisNo financial commitment