Simply put, you can no longer ignore digital marketing in 2019. Times have massively changed and you need to market your business effectively. If you want to be in the spotlight and go where the people are, you need to be active online. The influence of the digital landscape has been growing and turned nowadays into a major virtual environment for the vast majority of people on the planet.
So, if you want to market to your audience online, how should you do it?
Instagram is a hit with Millenials and Gen Z
As one of the most rapidly growing social media platforms, it has an impressive audience and more importantly, much of its user-base is the younger demographic, especially under 30. Create killer content, be consistent and authentic. Join forces with relevant and results-driven influencers, listen carefully to your followers and strive to provide added value. This platform might turn out to be a suitable and excellent environment for your marketing campaigns in terms of ROI.
Video is here to stay
Yes, it’s no longer an option, is a must. Whether it’s Facebook, Youtube, Instagram, you should be putting videos on any social media platform. Video digital marketing offers the best. Nowadays, video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your own platform, it is an incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video. As long as you stick to the fundamentals of good video production and stay relevant, you can get impressive results.
Quality and relevant content
No more mumbo jumbo and poor content marketing. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper understanding of a targeted market and being able to target that market more precisely, in a sophisticated manner, is a rising trend in more effective marketing. Specialized material for specific industries or experts can also yield impressive results. That, combined with improving techniques in measuring content effectiveness, keep content marketing relevant and moving forward.
Friendly, quality and non-intrusive emails
The email will continue to play a major role and stand as a channel of communication, with billions still using it for personal and commercial purposes. In other words, email is here to stay, and email marketing itself continues to be important. However, since email marketing is evolving, generic marketing emails will stop being as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a certain product, and then follow up with a discount or demo video in a personalized email, this can be very effective. It shows you do care about your client and wish to provide genuine value. Email stands often as the final “trigger” to motivate an action, and if combined with remarketing techniques, results will be positive.
Remember always to place your customer higher and offer the best digital experience.